Atlantic Television System

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Atlantic Television System
Replaced by CTV Atlantic
Type Broadcast television network
Country Canada
Availability Nova Scotia, New Brunswick, and Prince Edward Island;
portions of Maine and Quebec
Slogan A part of your life
Owner CTV Inc.
Parent Bell Canada
Key people
Trent McGrath - General Manager
Launch date
September 26, 1972 (46 years ago)
Former names
ATV (1972 - 1998)
Affiliates CJCH-DT, CJCB-DT, CKCW-DT, CKLT-DT, ASN
Official website
ATV
Replaced by CTV Atlantic

The Atlantic Television System broadcasting as (ATV) was a system of four television stations in the Canadian Maritimes, an O&O of CTV, a division of Bell Media. Despite the name "Atlantic", ATV did not serve the Province of Newfoundland and Labrador, that Province is served by CJON-DT. CJCH-DT, CKCW-DT, CKLT-DT, and CJCB-DT was owned and operated by Atlantic Television System Limited[1] a Division of Chum Limited until their sale in 1997 to Baton.

History[edit]

The original ATV logo, used from 1972 to 1998.

CJCH was a charter CTV affiliate when it started in 1961. CJCB and CKCW were established as CBC Television stations in 1954. CKCW affiliated with CTV in 1969, adding sister station CKLT the same year. Between 1969 and 1976, CKCW's relay stations in Northern New Brunswick (Campbellton, Upsalquitch Lake and Newcastle [Miramichi], plus three relay stations in Quebec) carried a combined CBC/CTV schedule, becoming full relays of CKCW after CHSJ in Saint John, the CBC affiliate in New Brunswick, established its own relays in the area.

CHUM Limited, a Toronto broadcaster, bought CJCH in 1970, CJCB in 1971 and CKCW and CKLT in 1972. After the CBC opened a relay in Sydney, CHUM switched CJCB's affiliation to ATV and merged its four stations affiliates into the ATV system. Shortly afterward, CKCW opened a rebroadcaster in Charlottetown, making Prince Edward Island the last province to get ATV. In 1997, as part of a group deal, the ATV stations were sold to Baton Broadcast System.

ATV primary logo from 1998-2005

Although each station originally produced its own news and local programming, these were progressively cut back from the 1980s onward. Today, nearly all programming originates from Halifax. However, CJCB and CKCW break off from CJCH's signal to air separate commercials and locally produced telethons.

As with many regional networks, this creates a balancing act where local stories in one community or province are of little interest in another area of CTV Atlantic's coverage area, and viewers in each province feel the news division focuses too much on either New Brunswick or Nova Scotia, along with a lesser focus on Prince Edward Island. However, CTV Atlantic has had some of the highest ratings of any local newscasts in Canada, although its presence and viewing audience is somewhat less in PEI mainly as a result of competition from CBCT in Charlottetown, which provides the province's only PEI-specific newscast.

On October 11, 2005, ATV was renamed "CTV Atlantic".

Christmas Daddies Telethon[edit]

The Christmas Daddies Telethon began broadcasting on CJCH-TV in 1964, a community telethon raising money for children in need at Christmas Time[2]. Christmas Daddies Telethon broadcasts from CJCH-TV in Halifax, CJCB-TV in Sydney and, CKCW-TV in Moncton.

References[edit]